Tampax Cheerleading Ad: What’s Missing from This Picture?

February 23, 2011

Tampax cheerleading ad

This is a photo of a Tampax ad in the lastest issue of American Cheerleader Magazine. Umm, where’s the backspot? Am I overreacting for being annoyed that there are only two bases and they are standing too far apart from one another, or is this annoying to anyone else?

Nike Oregon Cheerleading Uniform Ad

Safety standards are an important and much-discussed topic in cheerleading, so it’s unfortunate that this ad shows a stunt that is pretty much universally considered dangerous and illegal. I probably wouldn’t be as annoyed if this ad wasn’t in a magazine specifically produced for cheerleaders.


I know that cheerleaders aren’t likely to look at the ad and try to replicate the stunt, but the advertisers could have taken a moment to chat with the folks at American Cheerleader about the correct way to portray a basket toss.

Also, I’m bummed to know that since Tampax is a P&G brand, this ad may have been produced in our hometown.

Anyway, if I were the flyer in the ad above, I’d be more worried about my imminent risk of injury than my choice of tampon brand.

Looking on the bright side, I loved this Nike ad a little farther into the magazine. Sweet! It comes across as a Stunts and Tumbling uniform, although but I don’t think the Ducks’ S&T team wears skirts. I still like it anyway.

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{ 3 comments }

seth in Iowa February 27, 2011 at 5:03 pm

to me, its obviously a fake picture but, from your viewpoint, I can see your complaint

Anonomyous February 28, 2011 at 1:55 pm

This is really funny because i was thinking the same thing when i saw this commercial… Their uniforms and hideous as well. “At a moment like this, i don’t care if my tampons came in a little black box.” What is that supposed to mean?! Oh and the base with brown hair looks like she’s 5.

admin March 1, 2011 at 2:07 pm

Yeah I thought the same thing about the “little black box” comment — turns out they’re referencing a competitor’s brand. Kind of silly and more confusing than helpful!

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